Design Principles // Exercises : Emphasis & Balance

 

04/08/20 -13/09/20 (Week 2- Week 3)
Caitlyn Aurelia Tjandra (0339381)/BDCM
Design Principles 
Exercises - Emphasis and Balance


Lecture

Week 2 (04/09/20) : Emphasis and Balance Theory

Ms Jinchi has posted today lecture in a form of YouTube video for both Emphasis and Balance theory and summary notes. Here are the notes:

Balance is the distribution of the visual weight of objects, colors, texture, and space. If the design was a scale, these elements should be balanced to make a design feel stable. In symmetrical balance, the elements used on one side of the design are similar to those on the other side; in asymmetrical balance, the sides are different but still look balanced. In radial balance, the elements are arranged around a central point and may be similar.

Symmetrical balance can be described as having equal "weight" on equal sides of a centrally placed fulcrum. It may also be referred to as formal balance. When the elements are arranged equally on either side of a central axis, the result is Bilateral symmetry. This axis may be horizontal or vertical. It is also possible to build formal balance by arranging elements equally around a central point, resulting in radial symmetry.

There is a variant of symmetrical balance called approximate symmetry in which equivalent but not identical forms are arranged around the fulcrum line.

Asymmetrical balance, also called informal balance, is more complex and difficult to envisage. It involves placement of objects in a way that will allow objects of varying visual weight to balance one another around a fulcrum point. This can be best imagined by envisioning a literal balance scale that can represent the visual "weights" that can be imagined in a two dimensional composition. For example, it is possible to balance a heavy weight with a cluster of lighter weights on equal sides of a fulcrum; in a picture, this might be a cluster of small objects balanced by a large object. It is also possible to imagine objects of equal weight but different mass (such as a large mass of feathers versus a small mass of stones) on equal sides of a fulcrum. Unequal weights can even be balanced by shifting the fulcrum point on our imaginary scale.

Emphasis is defined as an area or object within the artwork that draws attention and becomes a focal point. Subordination is defined as minimizing or toning down other compositional elements in order to bring attention to the focal point. Focal point refers to an area in the composition that has the most significance, an area that the artist wants to draw attention to as the most important aspect.


Instruction


Exercise

Week 2  (Emphasis &Balance)

Emphasis:

Research

This reference is what I get from watching and reading the lecture that Dr Jiinchi told us to read. 

Fig 1.0 Emphasis by colour

In the example on fig 1.0, it is very clear that the emphasis is on the red circle. It is the largest object in the composition. Conversely, although there are many gray circles, they are small in size, very muted in color, and blend in rather than stand out from the background. The large circle is an extremely intense (pure) color which contrasts dramatically with the muted gray circles and background. The large, intensely red circle is bordered with an intense green that is a complementary color to the red, and equal in its intensity. Complementary colors (across from each other on the color wheel) with a high degree of intensity draw the most attention. Therefore, the red circle is the focal point of the composition.

Fig 1.1 emphasis and subordination

Op art plays with visual perception and often, color combinations or patterns that can be very difficult to look at and focus on. It is obvious that the magenta square is emphasised in the composition, and is definitely the focal point. Although the colors in the rest of the composition are fairly intense, they are much less intense than the magenta circle. They are also smaller areas than the square, thin lines rather than a large square that dominates the composition. Notice how the combination of colours and lines play with depth of space, and receding and advancing areas.

Fig 1.2 Emphasis using value

In contrast, the figure of the mother is bent over, and the darkest area of the composition. Her hunched, dark shape contrasts starkly with the soldier's tilted back, brightly lit head.The mother's figure is the second most important aspect of the composition. The rest of the composition consists of indistinct areas of varying shades of gray. The only other reference to a battlefield is the soldier's head next to the mother's son. This keeps us from being distracted by other details or areas in the composition and focused on the mother's hand and the son's face.


After that, I went ahead and research some more in Pinterest where there are a lot of interesting ideas that I could be inspired to. Since I found a lot of ideas, I had compiled the reference image into one image in a mood board form.

Fig 1.3 Emphasis Mood board



Exploration

For this week we were told to make design for both emphasis and balance using the material of colour pencils/pens or markers.


Fig 2.1 Fated red string

This design is based on what we know as the red string of fate. This red string is supposedly invisible and believed that people were fated to be together would have this string attached on their pinkie.


Fig 2.2 IT clown

This were based on a Stephen king's book and now movie which is called IT. This is a story of a clown called IT who loom around the city collecting kid's soul. His distinctive image is the smile that goes all the way up onto his eyebrow and the red balloon.

Final Design

After receiving feedback from Ms Jinchi, I did a reworked and fix my mistakes of the chosen designs. The final chosen design were the red fated strings  (fig 2.2) for balance. Here is the results:

Fig 2.3 Final Rework Fated String Design

For this design , I did a little rework from the initial design. What I've done is cropped the hand so that it is closed up. therefore, the design will have a more balanced focus point. Then, instead of the string loose downwards, I did a little loop to make a shape of a heart. This relates to the meaning of the design which is fated string/ string of marriage where the invisible string is a line that connect people to people that are fated to be together. 


Final Outcome


For this exercise we were given material of using colour pencils, pencils or marker. For this red string design I choose to use pencils to shade the hand and then use a red marked to make the string, this way the red string would pop out more and therefore become the focus point which is the emphasis. Here is the results:

Fig 3.0 Process 1

Fig 3.1 Process 2

Fig 3.3 Process 4

Fig 3.4 process 5


Fig 3.4 Final Outcome



Fig 3.5 Other Views 1


Fig 3.6 Other Views 2







Balance:

Balance : Balance can create a mood
 1.symmetry : 
    - mirror image 
    - elements are oriented along common axis
2.asymmetry : 
    -line placed randomly with in a format
    - achieved by evenly distributing total mass within the format
3.Tension : purposely unbalanced
4. Radial Balance : based on a circle with its design extending

Research

1.4 Symmetry landscape from Pinterest

Fig 1.5 Symmetry Swan from Pinterest

Fig 1.6 Asymmetry circle abstract from Pinterest

Fig 1.7 Asymmetry triangle abstract from Pinterest



Fig 1.8 Tension abstract balance from Pinterest


Fig 1.9 Radial balance from Pinterest 

After that, I went ahead and research some ideas in Pinterest which could help with the reference of my design. Since I found a lot of ideas, I had compiled the reference image into one image in a mood board form.


Fig 2.0 Balanced moodpboard

Exploration

Fig 2.4 Snakes Yin n Yang


Usually the symbolism of yin and yang is a koi fish. instead, I use snake to create my balance. I use two snake to create balance on either side.


Fig 2.5 Accusing hand

This is a two hand pointing at each other. This hand portrays the symbolism of accusing others. Furthermore, I made the other hand a shadow of the other to represent how if you are accusing someone you are accusing yourself. This era there are a lot of people blaming others without looking at themselves in the mirror.

Final Design

After receiving feedback from Ms Jinchi, I did a reworked and fix my mistakes of the chosen designs. The final chosen design were the yin n yang snakes ( fig 2.2) for balance. Here is the results:

fig 2.6 Final rework snakes design 

For this design, I did a quiet different approach from the initial design. Ms Jinchi told me to get rid of the diagonal line which made it geometrical. therefore, instead of a line, I did a circle the middle of the two heads off the snakes, to add to the whole drawing, I use the three primary colour which is red, blue and yellow. This helps my design to complement each other.

Final Outcome

For this exercise we were given material of using colour pencils, pencils or marker. For This snakes design I choose to use colour pencils for all them. Here is the results:

Fig 3.7 Process 1

Fig 3.8 process 2

Fig 3.9 Final outcome


Fig 4.0 Other views






Compilation




Feedback 

Week 3

General Feedback

Dr Jinchi said that not everything paired with black and white is an emphasis. 

Specific Feedback: 

- For fig 2.2, Dr Jinchi liked this design, she told me to choose tis one as my emphasis final design. She told me to make the hand closer to show the hand only no need the whole arm. She also suggested that my red line to be thicker and play around with it. 

- For Fig 2.3, Dr Jinchi told me that it is a good design however, the character is from a movie that's already existed therefore its not my original work.

- For fig 2.4 She told me that this design is strong, she liked the snakes and the overall concept. However, she told me to get rid of the line going across the paper since it makes the design geometrical. She told me to choose this one for the final balance composition. She suggested that I play around with the background maybe instead of a line I could do a water layer.

- For Fig 2.5 I explained the concept and she told me that this design has a strong meaning and background symbolism. She likes the design however the snake has more design concept. She loved the story behind it and told me to  make sure that I post it on my blog.

Week 4

General Feedback: After submission of all our final design, we have received personal feedback on our work. We received our feedback through Microsoft teams personal chat from Ms Jinchi. 

Specific Feedback: 
- For emphasis, there is a bit of idea exploration of the thread and fingers idea. 
- The final idea for emphasis has more dynamism, compared to the initial idea. 
- There is some thoughts put into the idea exploration of balance. 
- The final idea is definitely more organic and has more flow compared to the initial one. For future exercises, do explore with colours as well.
- Use of Media: Well utilised, neat finishing.
- Quality of pictures: Good.
- Descriptions and Reflection: Descriptions of ideas and design process are clear and well documented. Reflection is     systematic and articulate.

Reflection

Experience: This was the most difficult principle than the others that we had done. For balance I was confused on what to do and since I had a lot of work in a short deadline, I was panicking and the result wasn't what I expect of myself. Although, through this exercise I was able to create design using markers and colour pencils. It has been a long time for me to use physical materials to do the designs since usually my final outcome is in digital. This felt like I was back to childhood which was a fun experience. 


Observation: I observe that emphasis is not necessarily always a comparison of black and white and a colour. I also observe my friends work which I found was quite interesting especially how some of us could create the same concept accidentally. I also observe that when we did a feedback we must act quick rather than being slow in responding and action therefore, we won't waste time waiting.


Findings: I had realise that when we had our feedback class, we must not be late. When there's one people late and suddenly pop up in the middle of the lecture, this will slowed down the feedback process and the other person next in line will have to wait for a long time. This, I found, has caused a disturbance and unfairness of other people that's present from the beginning of the class and had waited patiently for their turn in a long time.










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