29/03/21 - (Week 1 - Week 4 )
Caitlyn Aurelia Tjandra (0339381)/BDCM
Design Research Methodology
Project 1 - Proposal
Lecture Notes
Week 1 (29/03/21)
On the first week, we were told to think about our specialisation and we were told to choose out of 4 main specialisation provided by Taylor's. Since several of me and my teammates are still confused about which major to choose, Dr. Noorhayati and Dr. Jinchi provided us a special meeting with several teachers where each are specialised in the 4 specialisation to discuss with us what are we going to learn in that major. This also helped address some questions we had regarding our choices.
Instruction
Exercise
Research Topics
For today, we were finally assigned to each of our chosen specialisation. Since I choose Graphic Design, Dr. Jinchi would be my lecturer that helped guide us in our journey of this course. Firstly, Dr Jinchi asked each of us why we choose this specialisation. This would be critical for our research topic and our field of interest which we will dig deeper into it. I talked to Ms. Jinchi about my interest which is about branding, I share with Dr Jinchi how I first fell in love with graphic design through a YouTube video about rebranding. From there on, I tried doing packaging design myself and it was really fun. I also have some design experience, there was an event back in my school and I was uncharge for designing the posters and tickets. In fact I'm also part of committee member in Taylor's Wine and Dine Club where I'm the Assistant Director of Brand Management. Therefore, After our discussion, Dr Jinchi told me my keyword is about branding, brand Identity, the importance of it and how branding could be used as communication towards customers.
Before class I did a small research of several graphic design research topic that caught my attention. This were several of my initial topics.
Initial Research Topics
Fig 1.0 Topic Ideas 31/03/21
However, after class, we were told to make a mind map of our ideas for Dr Jinchi to see the path of our thoughts. After looking at my mind map, I decided to narrow down my research topic choices into two which is branding and colours.
Mind Map
Fig 1.1 Topic Mindmap 31/03/21
I looked further into the two topics and find several keywords and path that I enjoyed. I also found several articles which would be helpful for my research later on. I texted Dr Jinchi to received some feedback on both of the topic and my ideas:
Research Draft
Research Proposal Draft 1
After receiving feedback from Dr Jinchi on Telegram, I went ahead and did what she told me todo which is research for articles and also start the proposal draft. I search on google for several credible website and article that's related to my research problem which is "The importance of design in branding and its effects on consumer’s perception". I found several interesting article that I start reading. Then, I found one website in which they talked about small businesses. Suddenly, I had idea an idea and I consult my idea to Dr Jinchi straight away. My idea was to talk about how small business doesn't realised the importance of branding. Since there are many small businesses that don't really care about their business's design and branding.
As Dr Jinchi approved, I went ahead and research more on that topic. Dr Jinchi also suggested to have two opposite small business where one doesn't care about branding and another that may put more attention towards branding to compare both brands. Therefore, after my consultation I started writing draft of my research proposal. I write down my research topic, problem, objectives and questions which were analyse and given feedback by Dr Jinchi at class.
Fig 1.3 Poposal Draft & Notes 07/04/21
Week 1 (31/03/21)
Dr Jinchi told me to go with my second topic which is graphic design and branding since for colour topic it is a little too limited and more towards psychology. "Exploration of the importance of design in branding" and "The importance of Branding and its effect on how consumers perceive the product" can be merged into one research problem. I need to choose case study for this. As for "How important is branding in affecting consumer’s choices?" Dr Jinchi suggested that I should touch on this lightly as the focus of the study is design. My research is already detailed and good , I can start by finding papers article regarding the topic.
I asked Dr Jinchi regarding my idea. Her feedback: I think that's an interesting angle to look at. You would need to define what "small businesses" mean and choose one that you can study in real life (as a research case study). Explain what about this business that makes you say it doesn't care about branding. You can also pick another "small business" that may put a bit more attention to branding and compare the both. However, do pick the same genre of business and if possible, it would be good to see Indonesian ones. At the end of the day, don't forget that your research problem is about the importance of design in branding.
Week 2 (07/04/21)
I showed Dr Jinchi my proposal draft. Her feedback: Dr. Jinchi liked my design As for my problem statement, Dr. Jinchi told me to use third person such as oneself. Also, when quoting a person, we only need to put thier surename instead of full name. My problem statement was already good, I only need to research several more article to support my claim such as the importance of brand identities, example of large companies branding and Indonesian brand. My research questions and objectives however has minor problem. I was told to create RQ and RO starting from a Wider range than goes onto a specific details. Dr Jinchi also remind all of us that our research question and objectives needs to correlate with each other, and our research problem needs too be included in one of the research questions. Dr Jinchi also suggest all of us to number our RQ and Ro that way it is easier for Dr Jinchi to refer to. Lastly, since I already choose two brands for my case study, Dr Jinchi told me I can now write justification as to why I choose those brand.
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