Creative Brand Strategy // Task 2
Caitlyn Aurelia Tjandra (0339381)/BDCM
Creative Brand Strategy
I compiled my research in google docs first before inputting them into presentation. that way I could have a better understanding on what content I wanted to use to present to the lecturer.
Creative Brand Strategy
Task 2
Instruction
Task 2A: Design Brief & Task 2B: Design Direction
First Draft
Campaign Name
For this design brief, I need to offer my campaign a good name. I had numerous ideas after my last presentation on Project 1, but they didn't work out. Finally, I introduce Ms. Lilian to my campaign, #Beauty's Organic. However, after receiving feedback, I realised that I had made a mistake and that I needed to broaden my approach to my campaign name.
Key Message
After doing some investigation, I discovered the slogan "great beauty begins with pure ingredients." When I originally showed this to Ms. Lilian, she stated the key message was great. However, once I changed the name of my campaign, this key message no longer supports my campaign.
Ideation
We were meant to offer our visual reference for each touchpoint and branding we wanted our campaign to have for Ideation. My general design style would be minimalistic, organic, and simplistic, with earth tone colours for my branding. I wanted my materials to emphasise simplicity, thus I included more line art graphic elements to be utilised on my poster and etc. As a result, there is a strong probability that photography will not be a strong point in my campaign visual.
Google Docs
Draft PPT
After that, I moved all my components into presentation to present to my lecturer.
Final Presentation
After obtaining feedback from Ms Lilian, I went ahead and corrected all of the minor mistakes she pointed out. I also experimented with the typefaces she suggested and came up with the campaign name #Concious_Beauty.
After submission Ms. Lilian commented on several mistakes I had within my presentation. Therefore, I did an extra correction for myself and here is the result:
Feedback
Week 5
Ms. Lilian stated that my campaign name is inappropriate for my campaign. I need to research a broader topic for my campaign name. The rest of the things are already okay; I just need to experiment with the typeface I chose to see how it appears.
Week 6
Public Holiday
Week 7
Ms. Lilian commented that my campaign name is better appropriate now than in the past. The only thing I need to go back and look at are the key messages since I changed the name of my campaign and the key message is no longer appropriate for the broader campaign. Furthermore, with my selected typeface, I could typeset it into my visual components in project 3 to check if there were any issues that may arise while utilising this typeface. Aside from that, my project 2 is already complete.
Reflection
Experience
Creating a campaign was more difficult than I anticipated. This experience made me realise and appreciate how brands run their campaigns. There are several processes that must be completed, as well as smart methods for communicating information to clients.
Creating a campaign was more difficult than I anticipated. This experience made me realise and appreciate how brands run their campaigns. There are several processes that must be completed, as well as smart methods for communicating information to clients.
Observation
According to my observations, we needed to conduct extensive study on our chosen topic and obtain a thorough grasp of what we were supporting. I also see how my classmates have carried out their campaigns, with some taking a completely different strategy, which I found intriguing.
Findings
It's challenging since I'm working on a new project that I've never done before, and the critical thinking required in this project is far greater than I imagined. I observed that senior had this in their group project. Perhaps I perceive our task to be much more difficult since we are expected to do everything ourselves.
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