Brand Corporate Identity // Final Compilation
08/10/21 - 31/10/21 (Week 10 - Week 14)
Caitlyn Aurelia Tjandra (0339381)/BDCM
Brand Corporate Identity
Final Compilation
Instruction
Task
Submission
Project 1 : 26/08/21 - 10/09/21 (Week 1 - Week 3 )
Choosing a brand (Week 1)
Final Research
Fig 1.0 Google Docs for all the information (28/08/21)
Presentation
Fig 1.1 Final Powerpoint Draft (02/09/21)
Fig 1.2 Final Powerpoint (10/09/21)
Project 2 : 26/08/21 - 10/09/21 (Week 2 - Week 9)
Project 2A - Analysing Logo (Week 2 - 5)
Fig 1.3 Logo Analysis
Project 2B - Choosing brand (Week 2 - 3)
Chosen Brand
Fig 1.4 Chosen Brand
Project 2B - Logo Development (Week 3 - 7)
Final Outcome
Fig 1.5 Final Outcome
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| Fig 1.6 Final Gif Black and White |
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| Fig 1.7 Final Gif color |
Project 3 : 08/10/21 - 31/10/21 (Week 7 - Week 10)
Project 3A - Brand Profiles (Week 7-8)
Fig 1.8 Brand Profiles
Project 3B - Positioning & Identity (Week 8-10)
Fig 1.9 Final Outcome PDF
Final Project : 08/10/21 - 18/11/21 (Week 10 - Week 13)
Brand Guideline (Week 10-13)
Final Outcome ( Week 13 )
Fig 2.0 Final Layout Thumbnail 1
Fig 2.1 Final Layout Thumbnail 2
Fig 2.2 Final Layout Thumbnail 3
Fig 2.3 Final Layout Thumbnail 4
Fig 2.4 Final Layout Thumbnail 5
Fig 2.5 Final Outcome
Reflection
Experience
This was the second most difficult module of the semester. There are several factors to consider, as well as numerous alterations that must be made here and there. However, this was a really enjoyable session in which we were allowed to design our own brand from the ground up. It was thrilling to observe how our brand evolved from an idea to a functional brand. This subject will be really useful to me later in my graphic design career since I was able to observe how the procedures necessary to establish a brand.
Observation
I see how certain brands use the majority of their logos, designs, colors, and so on to establish a powerful brand. To differentiate ourselves from the competition, we required a unique selling proposition (USP). The logo was my favorite aspect of this module. I could to witness how my own logo changes from the initial stage to the final design, as well as how my classmates fared. I also examine how the logo was created and the specific areas about which I needed to be cautious because I had no prior information. It was the most exhilarating sensation I'd ever had.
Findings
I'm falling in love with design all over again now that I've been allowed to put my creative energy into it. I find me utilizing Adobe software more in this module because we are jumping back and forth from Indesign to Illustrator, which really helps me get acclimated to using many Adobe programs instead of just Illustrator. This also helps me improve my software abilities for the future. I was able to contribute the majority of my potential to these projects because to Ms Lilian and her patient instruction. Hopefully, I'll get another chance to build something like this in the future, and maybe I'll be able to accomplish it physically later on.
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