Creative Brand Strategy // Final Compilation & Reflection

29/03/22 - 24/06/22 (Week 1 - Week 13 )
Caitlyn Aurelia Tjandra (0339381)/BDCM
Creative Brand Strategy
Final Compilation & Reflection


Instruction

Task 1




TASK

Task 1A: Case Study

Final Presentation

Task 1B: Campaign Proposal

Final Campaign Proposal

Task 2A: Design Brief & Task 2B: Design Direction

Final Presentation 

Final Presentation After Consultation

Task 3: Campaign Branding

Final Presentation 



Reflection

Experience

Overall, it was a fantastic and challenging experience. There were ups and downs while working on the projects, which I enjoyed while also needing to manage time to produce a satisfactory result. I was able to see how a campaign should be constructed through this session, and I was encouraged to think critically about the campaign and overall message.

Observation

Overall, I believe that this module has exposed me to several sorts of causes that are occurring in the globe. Not only via my work, but also through the efforts of all my friends. It was exciting since they covered a completely different issue than mine and how they were able to get an output that may have a real-world impact. 

Findings

I was relieved that everything was finished, but I wished I had been able to achieve far more than what I had planned for my outcome. This semester's lack of time and amount of work has been the most difficult for me, perhaps affecting my mental health.

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