Packaging & Merchandising Design // Final Compilation
23/08/21 - 30/11/21 (Week 1 - Week 14)
Caitlyn Aurelia Tjandra (0339381)/BDCM
Packaging & Merchandising Design
Final compilation
Task
Project 2 - Innovative Packaging
Final Project - Promotional Merchandising Item & Display
Submission
Exercises
Exercise 1 : Case Study (Week 1-3)
Presentation
Exercise 2 : Box Making (Week 3-5)
Final Presentation and Compilation
Box Making by Caitlyn Tjandra
Project 1
Happy Meal ( Week 6 - Week 7)
Presentation
Pmd Happy Meal P1 by Caitlyn Tjandra
Final Outcome
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| Fig 1.0 Hippo box 1 |
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Project 2
Innovative Packaging (Week 8 - Week 9)
Weekly Progress
Chicgo Weekly Progress by Caitlyn Tjandra
P2 Final Outcome Presentation
Chicgo p2 submission by Caitlyn Tjandra
Final Outcome
Fig 1.5 Primary Packaging Final Outcome
Fig 1.6 Primary Packaging Final Outcome
Fig 1.7 Secondary Packaging Final Outcome
Fig 1.8 Secondary Packaging Final Outcome
Final Project
Merchandising ( Week 10 - Week 14)
FP Final Presentation
Chicgo P3 Submission by Caitlyn Tjandra
Final Outcome
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| Fig 1.9 Biodegradable Calico Fabric Tote Bag |
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| Fig 2.0 Cotton Mask |
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| Fig 2.1 Postcard |
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| Fig 2.2 Cotton T-shirt Perfect for Ladies and Man |
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| Fig 2.3 Cotton T-shirt |
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| Fig 2.4 Cotton T-shirt Front and Back |
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| Fig 2.5 Cotton T-shirt Wear On |
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| Fig 2.6 Stickers |
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| Fig 2.7 Poster |
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| Fig 2.8 Complimentary Card |
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| Fig 2.9 Business Card |
Reflection
Experience
This module was an enjoyable experience. This was the first time we worked with a partner on our design module, which I found really intriguing. We had to exchange and integrate our thoughts, as well as critically analyze each other's work, which assisted me in developing my analytical abilities and improving my capacity to obtain criticism from fresh viewpoints.
Observation
I observe how packaging design plays a vital role in branding when it comes to conveying a brand product in the retail environment. One thing I noticed that I should always remember is that the more 'catchier' the design is, the more viewers it would draw. An excellent packaging could also allow you to distinguish your items from those of your rivals.
Findings
I am grateful to have the opportunity to work with bioscience students. I got a taste of what it might be like to work with a customer. It was both difficult and enjoyable. We had to live up to their expectations, and occasionally we had to start again if an idea didn't work. Overall, I find this module is very educational thanks to Ms Zettie's intensive lectures and videos. The projects provided help us with our practical work, which will be much helpful later on when we finally work on the field. We also learn how to communicate with clients and how to operate as a team.
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